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The Power of Marketing

Marketing is the engine that drives your business - it’s what keeps customers and clients coming through the door. But most business owners make the mistake of relegating marketing to a sideline or a necessary evil. The Power of Marketing DVDs is a complete collection of the recordings of Chris Cardell's entire one day 'Power of Marketing' Seminar giving you all the fundamentals you need to implement marketing in your business.

Here's just some of what you'll discover on this in depth DVD programme:

  • The Golden Rules of marketing and why they're so important
  • Essential marketing tips for new businesses and start ups.
  • The fundamentals of advertising and how to use it in your Business
  • An in depth guide to writing a marketing strategy that works
  • Pointers to implementing a referral programme in your business
  • And much more…

Price: £995 plus VAT Special New Customer Price £47 plus VAT

Ultimate Marketing

Ultimate Marketing is a 12 CD set and in an in-depth guide to all aspects of marketing a small business in today's uncertain times. Based on Chris Cardell’s two decades’ work at the cutting edge of small business marketing these CDs give you:

  • A detailed look at print marketing and advertising, from traditional print-media to direct mail marketing with postcards, letters and other pieces
  • An in-depth guide to Internet marketing, including Google Adwords, Social Media Marketing and Search Engine Optimisation
  • A fresh perspective on PR and how the small business owner can benefit from existing media outlets
  • Advanced direct marketing for both online and offline marketers
  • And much, much more…

Price: £2,500 plus VAT

Internet Mastery

The Internet represents a great opportunity for any business owner to sell their products into established, emerging and new markets anywhere in the world as easily as they can sell locally. Recorded at a live seminar in London, England, Internet Mastery comes on 6 DVDs and shows you:

  • How to use Search Engine Marketing and Remarketing to drive traffic to your website
  • Easy ways to use a blog, Facebook and other social media to best effect in your business
  • The important elements in making your website stand out to visitors and keep them engaged.
  • Why readability and navigation can be just as important as layout and design
  • A detailed guide to getting your emails read and not deleted
  • And much more…

Price: £995 plus VAT

Entrepreneur Summit 2011

This set comprises 12 DVDs of the recordings of the Entrepreneur Summit 2011, held in London England. Chris was joined by 700 Entrepreneurs and by guest speakers Simon Woodroffe OBE, Ruby Wax and a live satellite appearance from Marketing expert Dan Kennedy. On this DVD set you will get:

  • Deep insights into the power of implementation
  • A complete and detailed guide to Internet marketing in the 21st Century
  • In-depth analysis of how acquire new customers and clients
  • Vital tips and strategies for effective communication for Entrepreneurs
  • And much more…

Price: £1995 plus VAT

Business Mastery

Business Mastery is a complete and in-depth business and marketing course for business owners. In it Chris Cardell covers every aspect of marketing in detail, from Internet marketing and offline advertising, to telesales and advanced direct mail strategies. Business Mastery is the culmination of his 20 years’ work with Entrepreneurs.

It comes as a 24 CD set with printed manuals of the Session handouts and transcripts. It includes:

  • A “quick start guide” to begin the process of implementing the marketing ideas we look at on the programme
  • A complete and detailed guide to Internet marketing in the 21st Century
  • In-depth analysis of how acquire new customers and clients
  • Vital tips and strategies for effective communication for Entrepreneurs
  • And much more…

Price: £2500 plus VAT

27 Referral Strategies

Chris Cardell's '27 Referral Strategies' is a detailed guide to attracting customers into your business using referrals. Most businesses only have one way to attract Referrals but in this online video you’ll learn 27. Here's just some of what you'll get:

  • An explanation of why customers who come to you through Referrals are much easier to work than normal customers
  • A detailed look at many different ways to get referrals
  • In-depth discussion of why customers are glad to refer business to you
  • Reasons why referrals are particularly good for new and startup businesses
  • And much more…

Price: £295 plus VAT

Online / Offline Marketing Integration

One of the best places to get online traffic is from offline sources. In this online video, Chris Cardell and Dan Kennedy will show you how to combine 'traditional' marketing such as Direct Mail, Advertising and Direct Sales with some of the most advanced Internet Marketing methods available. Here's just some of what you'll discover on the videos, which you'll get immediate online access to:

  • Why the Internet Marketers are combining Online with 'traditional' offline marketing
  • A detailed look at the best ways to communicate with your online customers using direct mail
  • Specific case studies and examples from Dan and Chris on how to integrate online and offline Marketing
  • An in depth discussion of how to get visitors to your website with newspaper and magazine advertising
  • And much more…

Price: £295 plus VAT

  • Simon Woodroffe, founder of Yo Shushi! With his tips for Success at Chris Cardell’s Entrepreneur Summit
  • Why Testing is the foundation of all effective Marketing.
  • Chris spends a day on set with Robert DeNiro and emerges with some interesting perspectives and insights for Entrepreneurs.
  • Sir Bob Geldof on turning vision into reality at Chris Cardell’s Entrepreneur Summit