This day has three purposes:

1 For you to spend an entire day immersed in the advanced and new marketing strategies that we wouldn't normally cover together - and to make sure you're not missing out on the advanced marketing approaches that will make 2012 a turning point for you and your business

2 For you to get away from your normal environment to spend a day crating a Blueprint for your year ahead, with the support of some of Britain's smartest Entrepreneurs

3 For me to personally help you solve your biggest business challenges (You will be asked to complete a questionnaire before you attend so I can tailor make the day for you.)

We're going to take your biggest challenges and then we're going to spend a day together immersed in the advanced marketing approaches to solve those issues: Powerful, simple and extremely profitable approaches to take your business to an entirely new level in 2012. The key word here is NEW. We're going to look at approaches that are literally months old that work both offline and online. And we're going to talk about strategies that are new to you because, quite simply, no one has ever shared them with you before.

During the day, we’ll also be doing ‘hot seats’ where members of the audience come on stage with me and I give you a marketing makeover. This obviously has high value for the person experiencing the makeover - but it has extreme value for everyone else in the room. 'Borrowing' marketing strategies from totally unrelated businesses is one of the secrets of those who create significant Entrepreneurial wealth.

The advanced marketing concepts we're going to cover include: the use of scarcity in your marketing, premium pricing and selling to the affluent, extreme advantage from the 80/20 and 95/5 principles, advanced split testing strategies, the latest on what's working (and what's not) with online video, the big comeback for direct mail and 'traditional' advertising (which you must, must, must be doing this year) advanced pay per click, new tactics for email marketing, the one big online approach that I guarantee you're not doing properly - and much more. That's just a partial list but there's a bigger theme at work here. At the end of this day, two things will be true for you: First, the economy will be irrelevant to you.  Irrelevant. Second, you'll have more strategies than you can deal with for creating income at will. That's what great marketing is actually about: Looking at your bank account and saying "How many customers do I want this month" and acting accordingly. That sounds far fetched for most. I can show you hundreds of people who live like that. They're the sort of people who come to events like this, as opposed to those who wouldn't dream of it.

Then there's the company you'll be keeping. The truth is, if you and I and 100 extraordinary Entrepreneurs just got together for a day in January with no agenda, to shoot the breeze about our plans for the year ahead, it would be worth a fortune for most of us in the room. Running a business is the loneliest occupation on the planet. There aren't many people who think like you. Most of them will be at this event. Come and join us.

Date: Tuesday 24 January, 2011

Location: Central London (We will send you venue details when you register)

Time: 9:30 - 5:30pm

Strictly Limited to a maximum of 100 businesses

Price: £495 plus VAT.  You may bring up to two guests from your family or business for HALF PRICE (£247.50)

‘The Power of Facebook Advertising’  - Wednesday 25 January, Central London

If you're at all serious about business success, you must come to this event.

You will have noticed that I refused to join the social media bandwagon because most of it is B.S. However, advertising on Facebook is not. It is an extraordinary new way for you to get customers. It's extraordinary because of it's size (half the population goes on Facebook every day for at least 30 minutes) But it's also extraordinary because of the targeting. The information that Facebook holds about its users may annoy the privacy advocates but for you as an Entrepreneur, it is a marketing dream come true. It's a goldmine. And I really mean: a goldmine. I've spent the last year and tens of thousands of pounds going deep into Facebook advertising. Best of all, it can be used effectively by ANY type of business. Whether you're small or large, selling products or services to consumers or businesses, this is a MUST for you. If you have a small, local business, it will transform your marketing. If you're a large national or global business it lets you reach customers with wonderful precision on a massive scale. It's also very cheap at the moment because most people don't know how to use it properly. By the end of our day together, you're going to know everything you need to know about advertising on Facebook. While everyone else is panicking about the economy, you'll have a constant 24/7 source of new customers.

At this exclusive event, you will discover precisely what it takes to make money on Facebook and use it to create a powerful source of new customers for you, including:

• How to get started, even if you're totally new to Facebook
• Why Facebook is a goldmine for small, local businesses
• How national or global businesses can turn Facebook into a massive revenue generator
• How to find your perfect customers on Facebook
• How to use Facebook's advanced targeting features
• How to create Facebook ads that work
• The big Facebook advertising mistakes you MUST avoid (If you've tried Facebook advertising and weren't satisfied with the results, this is probably why)
• How to use advanced Facebook advertising options such as Sponsored Stories
• Why you don't have to even use, like  or currently understand Facebook advertising to start making money from it
• How to halve what most people (including your competitors) pay for their advertising without reducing response
• The 10 key strategies for Facebook success

            ...and much more

Date: Wednesday 25 January, 2011

Location: Central London (We will send you venue details when you register)

Time: 9:30 - 5:00pm

Strictly Limited to a maximum of 100 businesses

Price: £495 plus VAT.  You may bring up to two guests from your family or business for HALF PRICE (£247:50)

So these are two important days. I strongly suggest you make it a priority to attend. It will be well worth the trip and the perfect start to 2012.

WARNING: Because these are interactive events, with some of the content personalised for the businesses in the room, there is a strict limit of 100 businesses for each seminar. Events such as our Entrepreneur Summit attract up to 800 people, so places are likely to go immediately. When we reach 100 businesses, registration will be closed, so please confirm your place now to avoid missing out.